In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition, and economic fluctuations, you may find yourself in an unprecedented time of change. The aftermath of the pandemic continues to linger, with burnout, stress, and overwhelm persisting among individuals and teams. Amidst this tumultuous landscape, the challenge is this: How can organizations emerge stronger from the trials of recent years? How can they cultivate a culture that thrives, adapts, and responds effectively to the unpredictable? The answer lies in fostering an emergent culture—one characterized by change management prowess, response agility, and a positive environment with fulfilled employees.


When more than two people come together, whether as a couple, a family, or a company, they form a human system. Within this system, culture serves as the driving force or energy. Culture possesses the power to create and destroy, providing guidelines for interaction, conflict resolution, motivation, and progress. The objective of examining and shaping organizational culture is to channel the collective energy of individuals into a productive force—one that mirrors the synchronicity found in natural phenomena, such as the coordinated movements of a school of fish or flock of birds. This is called an emergent culture.


Effective impact on company culture entails understanding and influencing the energy inherent within the human system. To initiate this process, focus on the following areas:


All culture begins with the CEO, the leader of the organization. What is their vision? Who are they as a leader? What are their values? Are they operating and living congruently with all of those markers, no matter how challenging or stressful the circumstances may be? Having a CEO who can answer those questions clearly and live in alignment with them consistently is the foundation on which a company’s culture gets built. If the CEO is frazzled, overwhelmed, and in survival mode, that is going to set the tone for the entire organization. Whatever energy the CEO brings to the company and to their life will be the energy that other people pick up on and assimilate to in order to fit in and make it.

Thus, the CEO must be conscious. They must be awake and aware of what they’re emanating through their words and their actions. They must ensure that they have a clear vision, bolstered by positive moods and inspiring language that rallies people around their vision and engages them into action. Human systems are guided by behaviours, beliefs, actions, what’s said, what’s unsaid—all of that equates to the energy of the human system, and energy is culture. So, what kind of culture is the CEO creating?


The leadership team further propagates cultural attributes throughout the organization. The behaviours exhibited by this team tend to cascade down to various departments. Similar to the CEO, leadership must demonstrate consciousness and accountability for their actions. This includes acknowledging their role in shaping the culture and undertaking personal growth to support a healthy, high-performance human system. By focusing on the following key elements, the leadership team can contribute to a thriving culture:

  • Achievement: The company knows what they’re here to do, why they’re doing it, and how they’re measuring it. Organizational achievements are individual achievements, and vice versa. Achievements are specific, measurable, and attainable results that are bound in time.
  • Self-actualization: Each person is conscious. They know what their strengths and weaknesses are, and they’re responsible for them and the impact they have on others. They’re doing their own development and personal work, just like the CEO is.
  • Affiliation: People are partnering, collaborating, sharing ideas, and problem-solving on an interdepartmental level. Cross-functional teams are committed to the noble cause and vision for the organization and are coming up with ways to problem-solve together to fulfill the vision.
  • Humanistic Managers: Managers authentically care about their people. They are aware of what’s going on in their employees’ lives, what their goals are, and how they want to grow. When an employee knows to their core that their manager has their best interests at heart and they want them to thrive, difficult conversations to improve performance can happen. Mentorship, coaching, and caring for people come with humanistic management, and it supports employees who grow and thrive.



Employee behaviour provides insights into the prevailing environment. Key considerations include whether they experience autonomy, trust, and support in their roles. Ask these questions to assess the environment that your employees are navigating:

  • How well do employees handle changes, upsets, and challenges in the market?
  • Do people feel the freedom and trust to share new ideas, take risks, and have space to fail?
  • Is there space in the time at work to ideate, innovate, and co-create?
  • Are the meetings inspirational and motivating, or just a laundry list of getting things done?
  • Is everyone clear on what the noble cause is?
  • Is the right architecture or system in place for people to work effectively together?
  • Is the leadership team dismantling anything that gets in the way of employees taking the ball and running with it?
  • If there’s a problem, are the employees the ones to solve it?
  • Are people being given the autonomy they need?
  • Are people held accountable for their agreements, promises, and measures?
  • Can you have difficult conversations?


In times of uncertainty, organizations with the ability to adapt and pivot can harness their power. Such resilience hinges on a healthy human system and a shared commitment to the company’s purpose. Leadership needs to exemplify responsibility, optimism, and collaborative problem-solving across departments to overcome obstacles and realize the company’s vision. This approach cultivates an emergent culture capable of navigating challenges effectively.

While creating an emergent culture demands considerable dedication, care, and focus, the rewards are boundless. With a culture founded on change management skills, response agility, and employee fulfillment, organizations can not only weather storms but also soar to new heights. ­—